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U Lifestyle App

01 . The Challenge

Users are struggling with content discovery due to inconsistent UI across different modules, leading to a fragmented and confusing experience.

This inconsistency negatively affects usability, resulting in frustration and increasing the risk of user attrition as they may switch to more user-friendly platforms.

  1. Unified Design System
    How can we establish a consistent design system with standardized components (navigation, buttons, layouts) across all modules to create a cohesive experience?
  2. Centralized Navigation and Search
    Centralized Navigation and Search streamlines user experience by providing consistent access to all modules and content. It simplifies content discovery, reduces confusion, and enhances efficiency by offering a unified way to navigate and find information across the platform.
  3. AI-Driven Content Recommendations
    AI-Driven Content Recommendations personalize user experiences by analyzing behavior to suggest relevant content, improving engagement, reducing discovery effort, and increasing retention with tailored, timely suggestions.

02 . The Solution

Implement a unified design system to ensure consistency across modules, with standardized navigation and global search for smoother content discovery. Use AI-driven content recommendations to personalize the experience. Regularly conduct UI audits and A/B testing to optimize user flows, enhancing usability and reducing user attrition.