A brand new website is required to highlight the company’s values and missions in order to bridge the gap of the social bonding.
We conducted heuristic analysis for the existing website. In the heuristic analysis, we evaluate the website using a pre-defined set of multi-disciplinary parameters
- Inefficient Website NavigationUsers struggle to find the information or perform tasks efficiently due to confusing or cluttered navigation on the website. This leads to frustration, longer user sessions, and a higher bounce rate.
- Design AestheticsA website with poor design aesthetics can appear unprofessional, leading to lower user engagement, reduced trust, and a higher bounce rate. A cluttered or visually unappealing design makes it difficult for users to focus on important content.
- Confusing Website ArchitectureA confusing website architecture makes it difficult for users to navigate the site, find information, and complete tasks. Poorly organized content, inconsistent categories, and unclear paths can lead to user frustration and high bounce rates.
- Device CompatibilityA website that lacks compatibility across different devices (desktop, mobile, tablet) can lead to poor user experiences, such as broken layouts, slow performance, and functionality issues. This negatively affects user engagement and conversions.
- Visibility & UnderstandabilityPoor visibility and lack of clarity on key elements, such as buttons, links, or important content, can confuse users, leading to frustration and missed opportunities for engagement or conversions.
- Style and Behaviour InconsistencyInconsistent design styles and behavior across a website can confuse users, leading to frustration and reduced trust. When elements (such as buttons, fonts, or navigation) behave or appear differently on various pages, users struggle to form a predictable understanding of the website’s interface.
