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Grandtag web

01 . The Challenge

Grandtag Financial Consultancy, established in 1999 and headquartered in Hong Kong, is a prominent financial advisory firm specializing in comprehensive wealth planning solutions.

Design Problems Observed on the Grandtag Website

  1. Inconsistent Visual Design
    The website lacks a cohesive visual style, with inconsistent typography, button styles, and layouts across pages, which may confuse users and reduce the professional feel of the platform.
  2. Navigation Complexity
    The navigation structure could be more intuitive. Users may struggle to find relevant information quickly due to unclear categorization and multiple clicks needed to reach key content areas.
  3. Content Hierarchy Issues
    Information on the homepage and inner pages is not always well-organized. Important content might be buried or presented with the same visual weight as less critical information, making it difficult for users to focus on key services.
  4. Limited Accessibility Features
    The site does not appear to have clear accessibility features (e.g., screen reader compatibility, color contrast adjustments), which may hinder usability for users with disabilities.
  5. Lack of Interactive and Engaging Elements
    There is a lack of dynamic, interactive elements such as infographics, animations, or user-driven content discovery tools. This can reduce user engagement and make the experience feel static.

02 . The Solution

To improve Grandtag's website, implement a unified design system for consistent visuals, simplify navigation for easier access to key content, and improve content hierarchy to highlight important information. Enhance accessibility with features like contrast adjustments, and incorporate interactive elements to increase user engagement and create a dynamic experience.