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Global Logistics System Web

01 . The Challenge

Global Logistics System (HK) Co., Ltd (GLS) is a pioneer in providing innovative cargo information management services, assisting in the creation of e-freight roadmaps for the air cargo industry.

Complex UI and Navigation on GLS Website

  1. Overwhelming content
    Overwhelming content with limited prioritization, making it difficult for users to focus on key services.
  2. Complex navigation
    Confusion when locating specific solutions like EzyCargo™, EzyFreight™, and EzyCustoms™.
  3. Inconsistent visual hierarchy
    Resulting in a cluttered and confusing interface.
  4. Industry-specific terminology
    Industry-specific terminology without clear explanations, making it hard for new users to understand offerings.

02 . The Solution

To improve the GLS website, simplify navigation by organizing services clearly and reducing clutter. Introduce a clear content hierarchy to prioritize key information. Use consistent visual design to enhance usability and provide brief explanations for industry-specific terms, ensuring all users can easily understand and access the platform’s services.