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Cathay Pacific Cargo

01 . The Challenge

Cathay Cargo, formerly Cathay Pacific Cargo, is a leading air cargo provider offering a wide range of services, including general cargo handling and specialized solutions like Cathay Pharma, Cathay Mail, Cathay Dangerous Goods, Cathay Fresh, Cathay Live Animal, Cathay Secure, Cathay Courier, and Cathay Expert for oversized cargo.

Design Problems Observed on Cathay Cargo Website

  1. Overloaded Homepage
    The homepage contains a large amount of information and links, which may overwhelm users. There is no clear content prioritization, making it difficult for visitors to quickly find what they need.
  2. Navigation Complexity
    The navigation menu is complex with many sub-menus, which could confuse users and make it difficult to locate specific services quickly. The hierarchy is not immediately intuitive.
  3. Lack of Visual Engagement
    The website has minimal use of engaging visuals such as infographics or dynamic content. This makes the site feel static and less interactive, reducing user engagement.
  4. Search Functionality
    The search feature is not prominently placed, and users may struggle to locate or effectively use it to find information, especially on a site with such vast content.

02 . The Solution

To improve Cathay Cargo's website, streamline the homepage with clear content prioritization, simplify the navigation menu for easier access, and enhance visual engagement with dynamic content. Improve search visibility and functionality, and optimize the site for mobile devices to ensure a seamless user experience across all platforms.